theyauyee

Monday 17th March | Seminar with Chris 
Feedback from seminar group | Fragrance Presentation

-  Who is your consumer? Are you aiming at a specific audience?

-  What kind of consumers are your brand aiming at?

-  Who are your competitors?

-  How will you market your brand visually? Still with the British theme?

-  Price?

-  What Gender are you aiming to?

-  Have you made a Questionnaire to gather more insightful information and         options?

-  What type of person would want to buy your product?

-  Where would you position yourself in the market?

-  Where would you distribute / sell your product?

-  How will you make people aware of your product?

-  Where do you see yourself in terms of competition?

-  How do you know there is a market for this concept: Justify the idea with secondary research would be good

-  Why are you targeting specifically 26/30’s year olds?

-  What drove your inspiration to call it “Island Water”

- Positive feedback:

- “Really like the story idea, it makes the consumer connect emotionally to the    product, story wasn’t cheesy!”

- "The story concept makes it more personal"

- “Like the idea of bringing more contemporary British heritage to consumers”

- “Strong brand DNA, clear mission”

- “Strong analysis of current market”

- “Visuals work well with theme”