FM: Why is the Margiela team and boutique staff dressed in white?
MMM: Original idea: Unity. An expression of team. A reference to the working ‘Atelier’/Studio’s of the past and present, those ‘blouse d’essayage’ that models wear between fittings at couture Ateliers. Accidental plus point: A way of quickly recognising each other amid the fray of a fashion show. We approach white as an expression of our union as a team and also as an evidence of option, an option of expression, be that ours or that of those who choose to wear the clothes we propose.
FM: What is the philosophy of a MMM boutique?
MMM: That it represents as best it can the spirit of our work and home. We wish our shops bring an atmosphere of intimacy, calm, encouragement, stimulation and ease. We want that those who visit any of our stores feel as at home there as we do.
Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Great care is taken to respect each building’s unique structure and original use. The atmosphere of each shop, adapted and decorated by Maison Martin Margiela, also draws on the prolific and iconographic use of whites – of furniture, objects, fabrics and textures, old and new – typical of the spirit of the Maison Martin Margiela’s Paris premises, a former school of industrial design. Furniture and architectural elements salvaged from shops and houses across the world are brought to build on the space’s personality.
MMM: That it represents as best it can the spirit of our work and home. We wish our shops bring an atmosphere of intimacy, calm, encouragement, stimulation and ease. We want that those who visit any of our stores feel as at home there as we do.
Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Great care is taken to respect each building’s unique structure and original use. The atmosphere of each shop, adapted and decorated by Maison Martin Margiela, also draws on the prolific and iconographic use of whites – of furniture, objects, fabrics and textures, old and new – typical of the spirit of the Maison Martin Margiela’s Paris premises, a former school of industrial design. Furniture and architectural elements salvaged from shops and houses across the world are brought to build on the space’s personality.
SOURCE : http://dieworkwear.com/post/3135597682/interview-maison-martin-margiela
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