Thursday, 24 April 2014

Seminar | Turning your creative concept into a campaign. (Creating an effective print ad and a vine video)

PHOTO SHOOT
What do we need to create an effective photo shoot? 
1. Photographer : what do we want to achieve? What's the look and feel - fashion, lifestyle or still life? Consider the budget and buyout requirements 

2. Consider CGI : will it benefit the creative and is it required? What are the strengths and weakness? What are the costs? 

3. Do we need a producer to help organise the shoot or an art director to help you deliver your concept? - they can help with managing our budget, pre and post production. 

4. Location or studio? Build Vs location. Consider pros and cons

5. Props : Will these be required and will they be beneficial?

6. Models : are they required? Budget and buyout requirements will be accounted for. Create a model brief for the model agencies and organise a casting.

7. Styling : consider employing a stylist, how will the add to the creative, create a styling brief so the stylist is completely aware of our requirements. 

8. Hair and makeup: Crete a brief so the stylist are aware of the look we want to achieve.

9. Post production. Do we require photographic retouching and post production facilities?

CREATE A SHOOT PLAN.
A helpful document which will help on the shoot. A document that is a summary of each shot along with the objectives your aiming to achieve. It contains visuals of our campaign along with props, models  and products being photographed. 

VIDEO.
Think about what we need when designing our vine video.
1. Video Vs GIF 
2. Create a story board or shot list: this can help you visualise the video
3. Consider music and audio.

Think about your concept behind the decisions you are making to justify your choices. 


Sunday, 20 April 2014

PLAYING WITH THE BOTTLE

 

Here are a few designs I formed for our group project for ISLAND WATER PARFUMS.
A few of the bottles are inspired by Gin bottles, I also included a travel size atomiser as an option for the brand. 




ISLAND WATER PACKAGING


Friday, 18 April 2014

Making of ISLAND WATER


ELEMENTS OF FRAGRANCE.

STEP 1: 
choose your theme, character or heart.
your theme could be a material, a feeling, a colour or a fragrance type

STEP 2:
dress it up.
your accessories should enhance your heart not muddle it.

STEP 3: 
make it last.
add fixatives to make it last not overpower the character

STEP 4:
refine it.
blend any rough edges but don't flatten the juice.


ISLAND WATER NOTES:

IRIS

JASMINE
NATURELLE HOMME

FRUITY

ICE COOL
WOODY

BERGAMOT

MUSK

ISO E


Creating and marketing a fragrance brand | lecture with Karen Gilbert

Fragrance triggers memories, Memories create emotions, Emotions cause reactions.
The limbic system is associated with our moods, feelings, emotions, sexual behaviour and memory. 
Build associations to your perfume 
Think about textures, abstract themes of fragrances.
Fragrance branding must engage the customer in an instant. 
Train the brain : To recognise what you are smelling, to translate in into an idea, to communicate that idea to others via fragrance composition.



1920's Emancipation. Chanel no.5 - women were working, smoking, new world out there for woman. So Chanel no, 5 was the first fragrance by a fashion designer. 



Try to link the smell and story to customer

1930's and 40's. Hollywood glamour - Perfume was a real luxury, in this period there was a lot of poverty. A lot of the fragrances were adapted to create a Hollywood glamour to subside the reality. 

1850's/70's. Establishing Mass Market. Estée Lauder was the first to make perfume accessible to women on the streets. Women wouldn't spend perfume on themselves due to its high price. 

Charlie : first fragrance brand to make it available and affordable for women to buy perfume on a daily basis. 

1980's Money and Power. Dior.. Designer labels and bigger, better, wealth was in trend at this era. 

1990's. Zen and Spirituality. Calm peaceful trend. New era for fashion and fragrance. 

2000. The cult of celebrity. Less about fragrance more about merchandising and branding, the fragrance is just another way of income.
Niche and High end Luxe. Packaging is very simple with most Niche fragrances. 

What flavour are you? Vanilla or Pistachio 
Is your brand - Art or consumer product?
The exhibition of scent

Rather than having this pyramid structure. Most fragrance have a linear process / fashion the top note will last throughout the day. This is a generic system to targets wide consumer target.

Heritage brands such as Gurlain, Chanel and Dior, stick to what there background is all about.   They all have a spefic history and consumer target whist keeping to their heritage.

Niche line focuses on packaging and ingredients. Packaging is an expensive cost. They often have a generic bottle shape, then adapt the lid. 
- Smaller reach : cult following
- More spent on juice than visual
- More polarizing :  must be creative 
(Frederic Malle) brand creator. 

Man Ray inspired jean Paul Gaultier 

Look at Moet and Hennessy brand relate to perfume. look at  Killian ..website all about decadence and luxury.

V Jewellery

Creative Director Laura Vann set out with one aim: to make timeless and complex jewellery accessible to a wider market. Frustrated with the high street where she saw an abundance of simple throwaway jewellery, she realised a gap in the market where quality, intricacy and affordability could meet.
Today V is described as a breath of fresh air to the market and has been featured in major publications such as British Vogue and Tatler. V is a combination of quality, modernity and a timeless aesthetic. 

From top to bottom:

SIMPLICITY TOUCH RING

MARQUISE SHARD RING 


  

 (Incase you're reading this mum or dad or anyone that loves me for this matter, my ring size is I or K)