Sunday, 20 April 2014

PLAYING WITH THE BOTTLE

 

Here are a few designs I formed for our group project for ISLAND WATER PARFUMS.
A few of the bottles are inspired by Gin bottles, I also included a travel size atomiser as an option for the brand. 




ISLAND WATER PACKAGING


Friday, 18 April 2014

Making of ISLAND WATER


ELEMENTS OF FRAGRANCE.

STEP 1: 
choose your theme, character or heart.
your theme could be a material, a feeling, a colour or a fragrance type

STEP 2:
dress it up.
your accessories should enhance your heart not muddle it.

STEP 3: 
make it last.
add fixatives to make it last not overpower the character

STEP 4:
refine it.
blend any rough edges but don't flatten the juice.


ISLAND WATER NOTES:

IRIS

JASMINE
NATURELLE HOMME

FRUITY

ICE COOL
WOODY

BERGAMOT

MUSK

ISO E


V Jewellery

Creative Director Laura Vann set out with one aim: to make timeless and complex jewellery accessible to a wider market. Frustrated with the high street where she saw an abundance of simple throwaway jewellery, she realised a gap in the market where quality, intricacy and affordability could meet.
Today V is described as a breath of fresh air to the market and has been featured in major publications such as British Vogue and Tatler. V is a combination of quality, modernity and a timeless aesthetic. 

From top to bottom:

SIMPLICITY TOUCH RING

MARQUISE SHARD RING 


  

 (Incase you're reading this mum or dad or anyone that loves me for this matter, my ring size is I or K)

Wednesday, 16 April 2014

fashionable and functional




Creating and marketing a fragrance brand | Guest Lecturer Karen Gilbert

Fragrance triggers memories, Memories create emotions, Emotions cause reactions

Build associations to your perfume 
Think about textures, abstract themes of fragrances.
Fragrance branding must engage the customer in an instant.
Try to link the smell and story to customer

1920's Emancipation. Chanel no.5 - women were working, smoking, new world out there for woman. So Chanel no, 5 was the first fragrance by a fashion designer. 

1930's and 40's . Hollywood glamour - Perfume was a real luxury, in this period there was a lot of poverty. A lot of the fragrances were adapted to create a Hollywood glamour to subside the reality. 

1850's/70's. Establishing Mass Market. Estée Lauder was the first to make perfume accessible to women on the streets. Women wouldn't spend perfume on themselves due to its high price. 

Charlie : first fragrance brand to make it available and affordable for women to buy perfume on a daily basis. 

1980's Money and Power. Dior.. Designer labels and bigger, better, wealth was in trend at this era. 

1990's. Zen and Spirituality. Calm peaceful trend. New era for fashion and fragrance. 

2000. The cult of celebrity. Less about fragrance more about merchandising and branding, the fragrance is just another way of income.
Niche and High end Luxe. Packaging is very simple with most Niche fragrances. 

What flavour are you? Vanilla or Pistachio 
Is your brand - Art or consumer product?
The exhibition of scent

Rather than having this pyramid structure. Most fragrance have a linear process / fashion. The top note will last throughout the day. This is a generic system to targets wide consumer target.

Heritage brands such as Guerlain, Chanel and Dior, stick to what there background is all about. They all have a spefic history and consumer target whist keeping to their heritage.

Niche lines focuses on ingredients. Packaging is an expensive cost. They often have a generic bottle shape, then adapt the lid. 
- Smaller reach : cult following
- More spent on juice than visual
- More polarizing :  must be creative 
(Frederic Malle) brand creator. 

Man Ray inspired jean Paul Gaultier 

Look at Moet and Hennessy brand relate to perfume. look at  byKilian ... Perfume website all about decadence and luxury.

Wednesday, 9 April 2014

Superfoods

 

The thought of not eating for 3 days gives me the chills, however I'm all improving a healthy lifestyle. If the results will make my body feel good on the inside and out this could be an exception i'll try to make. 
The Juice radiance cleanse is a company specialised to help us choose a suitable cleanses for our personal needs and goals
Using the highest quality, raw and unpasterised, cold pressed juices from fresh organic ingredients.
Although all sounds good and exciting, these bad boys are quite dear, a 3 day cleanse would start from £215 to £495 (5 day)... soo if you haven't got the dollar, I guess we'll have to bear with the famous Green Machines.

KALE.                     
kale chips? kale smoothies? kale flat bread? kale salad? People have gone kale krazy. However its super good for us it's low in calorie / no fat, high in fibre, high in iron and filled with powerful antioxidants! 

AVOCADO. 

This fruit is a nutritional powerhouse providing numerous potential health benefits. Avocado's contain vitamin B6 and folic acid, which help regulate homocysteine levels. High level of homocysteine is associated with an increased risk of heart disease. These babies also help reduce skin redness and irritation and are involved in repairing damaged skin cells. = perfect face mask.
 BLUEBERRIES.
Low in fat and only about 80 calories per cup! Blueberries are full of fibre and keeps us fuller for longer. They contain tons of vitamin C . In fact one serving gives you almost 25% of our daily value. Vitamin C = healthy gums as well as healthy immune system! They also taste amazing (only if they're firm, no one likes a squiggly blueberry) 


CHIA SEEDS. 
These tiny weird looking superfood seed are a great source of healthy omega 3 fats and fibre, they are also easy to add to our diet. It contains calcium, mangaese and phosphorus. Chia seeds can be eaten whole, Chia seeds contain no gluten from grains. Therefore all of the nutritional benefits can be obtained in a gluten free diet!